When I work with a brand and I know that the content must be stellar, I work with my photographer who has been working with me since I became an influencer. He has worked with me for so long that he knows exactly what angles to take and how to make me look beautiful! ( lol). However, pictures that I take to inspire my audience will usually be done by friends and family. I find that people tend to like natural pictures which they can relate to.

It is a good question! It is not an easy balance but because I enjoy every aspect, I fight to make it work. Obviously, if I was a full-time blogger and influencer, I probably would be more successful, but I like the fact that I can leverage on my intellectual persona to support people in poor countries and still utilize my creative self to be an content creator. People are always shocked to find out that I am an influencer and that I also work for the United Nations!

Wear whatever you want. Be naked if you want! The point is that you should not be made to feel boxed in or inferior to anyone. Wear bold green, yellow, red, pink. Celebrate your feminity fearlessly!

Success is a journey that differs from person to person. Only you know your own success and so never let anyone define it for you. When you achieve “your” success, you will know it. Don’t give up until you get it.

Number 1: Be extremely clear in your mind about what it is exactly that you want to achieve. Once you have clarity, then hold that picture in your mind and do everything possible until you achieve it. Never give up until you get it.

Number 2: Have confidence in yourself. Know that you are unique and special and never ever let anyone bring you down.

Number 3: Do not be afraid to stand out. Women especially are sometimes made to feel that they should not be bold. Defy this! Stand out, be fierce, be bold!

Number 4: Wear colour!

As a fashion and travel influencer, I work with brands to show case their beautiful products to my followers. One main reason that I think that brands reach out to work specifically with me is that I have a unique blogging style. Most bloggers are very similar in their style especially in Switzerland where most bloggers have a neutral and dark style. When you go on to my Instagram page, it is an eclectic mix of bold colours which instantly catches the eye! Another reason I think that brands want to work with me is because I inject a lot of my personality into my blogging. I’m naturally someone who is positive, sincere and loves to laugh. I try to capture these elements of my personality into my blogging; as a result, I create a lot of funny fashion related content. It’s all part of me telling my audience “it’s okay to be open, it’s okay to express yourself. It’s okay to laugh at yourself”. I want my audience to feel like my friends and to identify with me. I think therefore it is easy for me to influence my followers.

She represents a woman who is bold, strong and not afraid to voice her opinion. She is an intellectual but also creative. She is a mother, worker, sister, daughter, creator. She embodies it all. But most importantly, no one can put her down, she is always ready to speak the truth and to defend those who do not have a voice. Thecolourmemam is not only about fashion and colour, but also about being fierce and fearless!

When I first started out as an influencer, I asked myself, “What is my niche?” I looked around me. Almost all bloggers wore neutrals. I didn’t want to be like everybody — I decided I would not be afraid to be different. I would borrow from the West African culture of wearing colour and I would combine it with my unique and personal style to create thecolourmemam!