Why should someone work with you over the competition?

As a fashion and travel influencer, I work with brands to show case their beautiful products to my followers. One main reason that I think that brands reach out to work specifically with me is that I have a unique blogging style. Most bloggers are very similar in their style especially in Switzerland where most bloggers have a neutral and dark style. When you go on to my Instagram page, it is an eclectic mix of bold colours which instantly catches the eye! Another reason I think that brands want to work with me is because I inject a lot of my personality into my blogging. I’m naturally someone who is positive, sincere and loves to laugh. I try to capture these elements of my personality into my blogging; as a result, I create a lot of funny fashion related content. It’s all part of me telling my audience “it’s okay to be open, it’s okay to express yourself. It’s okay to laugh at yourself”. I want my audience to feel like my friends and to identify with me. I think therefore it is easy for me to influence my followers.